Twitter can drive leads and sales. However, because of the simplicity of the Twitter platform, some businesses overlook simple ways to improve their business’ branding on Twitter. Taking the time to optimize your brand on Twitter is important to help capture the ultra-short attention span of users scrolling through their Twitter feeds. One way to enhance your company’s branding on social platforms like Twitter is by empowering all employees to be part of your company’s brand online. It is not about mandating that employees support the company online; that doesn’t work. Instead, it is about providing tools for employees to easily become a part of your online brand.